The new hybrid has all the lightness and taste of a croissant combined with the convenience of a roll. Inspired by New York coffee shops and bakeries, croll is perfect for filling with sweet or savoury ingredients and is ready to use once defrosted but is also delicious toasted.

It can hold more filling than a traditional croissant and our recipe means it’s less flaky so it makes a fantastic on the go carrier. With standout visuals on shelf and great plate coverage it’s perfect for a premium on the go offer or a casual dining brunch menu.

Samples of the croll will be delivered to each contestant in June. Contestants are asked to create a sweet, or savoury, recipe using the croll. The completed recipe, and photograph should be emailed by the closing date of 1 July 2017. The top five will be chosen to create their recipes live at the lunch! show.

How to enter the competitions:

In the first instance, please send your name, address and telephone number to This email address is being protected from spambots. You need JavaScript enabled to view it. by 19th May 2017.

Contestants will receive the entry form, details of the competition and free sample products. Closing date 1 July 2017.